Growth Report · 12-page marketing audit

Find the leak before you spend another dollar.

If you already have a website but it isn't booking calls, you don't need a new site — you need to know what's broken. The Growth Report is a 12-page, hand-built audit of your existing presence: SEO, conversion, ads, reviews, listings, and the specific levers that move revenue. Quoted up front, one-time, and built in 5 days by a veteran operator.

Request the Report → See a sample page

Questions first? Call (479) 323-1896 or text me.

12 pages
~3,500 words, plain English
5 days
Turnaround
One-time
Quoted up front
Hand-built
By a veteran operator
Who it's for

Two camps. Pick honestly.

The Growth Report only makes sense if you already have something to audit. If you don't have a website yet, a custom Build is the better starting point.

Good fit

The Report is for you if…

  • You have an existing website that's at least 2 years old
  • You're getting traffic but it's not converting to calls or bookings
  • You're spending money on ads or marketing without knowing what works
  • Your competitors keep showing up above you on Google
  • You want a second opinion before redesigning or hiring an agency
  • You suspect you're leaking money but don't know where
Not a fit

The Report is not for you if…

  • You don't have a website yet — start with a custom Build instead
  • You want a website rebuild — that's the Build
  • You want someone to run your ads — that's an agency engagement
  • You expect a 60-page report full of jargon — this is 12 pages and direct
  • You're shopping for a marketing person to hire long-term
What's inside

Twelve pages. Every page actionable.

No filler. Each section ends with a specific recommendation, prioritized by revenue impact.

  1. 01
    Local SEO AuditGoogle Business Profile, map pack, local rank, schema, NAP consistency.
  2. 02
    Website Conversion AuditWhere you're losing visitors, weak CTAs, broken funnels, mobile failures.
  3. 03
    Page Speed & Tech HealthLoad time, mobile responsiveness, security, broken links, indexability.
  4. 04
    Reviews & ReputationVolume, recency, response rate, sentiment, and where to push the next 50.
  5. 05
    Competitive AnalysisYour top 3 competitors broken down by digital footprint and what they're winning.
  6. 06
    Keyword OpportunitiesSpecific search terms you should be ranking for that competitors are stealing.
  7. 07
    Social AuditWhat's working, what's wasting time, which platforms to drop entirely.
  8. 08
    Ad Spend AuditIf you're running ads, where the money's going and where it's vanishing.
  9. 09
    Content StrategySpecific topics and a post cadence to start ranking for high-intent searches.
  10. 10
    Email & RetentionHow to bring back the customers you already have — usually the cheapest growth.
  11. 11
    Revenue LeaksThe exact dollar amount you're leaving on the table — and the math.
    See a sample page ↓
  12. 12
    The 90-Day PlanPrioritized action list — what to fix first, second, third, with time and cost estimates.
Sample page

What page 11 looks like.

No fluff. Just findings — each one graded, with the revenue math behind it.

Illustrative example — business and numbers are representative. Your report is built from your own data.

Sample
Page 11 · Revenue LeaksAcme Roofing · Bentonville, AR

Three leaks. $98K/year.

Each leak validated against the last 12 months of your Google Analytics, GBP insights, and call-tracking data.

D

Leak #1 — No mobile click-to-call on the hail damage page

62% of visitors to your /hail-damage/ page are on mobile. Your phone number is text only — not a tap target. Heatmap shows users tapping on the number expecting it to dial.

→ Estimated lost calls: 8–12/mo · Avg job: $4,200 · Lost revenue: ~$40K/yr
B

Leak #2 — Quote form requires 9 fields (industry standard: 4)

Form abandonment rate is 71% (industry benchmark: 38%). Top abandonment fields: “year built” and “estimated square footage” — fields that aren't required for an initial quote.

→ Estimated additional leads: 14/mo at 25% close rate · Lost revenue: ~$48K/yr
A

Leak #3 — Storm-response landing page was deleted in 2023

You used to have /storm-response/ — it ranked #2 for “hail damage Bentonville” in 2022. The page was removed during a redesign. A competitor took the slot in Q1 2023 and has held it since.

→ Re-rank cost: 2 weeks of content work · Lost revenue: ~$10K/yr while gone
Growth Report · Sample11 / 12
Pricing

Built for you. One-time. No retainers.

Quoted up front, paid once. 5-day turnaround. Hand-delivered or PDF — your choice.

The Growth Report
12-page audit
Custom
Quoted up front · one-time · 5-day build · hand-delivered

A 12-page audit of your existing digital presence with the exact dollar amount you're leaving on the table — and the prioritized action list to plug the leaks.

  • 12 pages · ~3,500 words · written in plain English
  • 3 prioritized recommendations with revenue math
  • Competitor breakdown vs. your business
  • 90-day action plan with time + cost estimates
  • Optional: I can build the recommended fixes too (priced separately)
  • If the Report doesn't find at least $5K/year in leaks, I refund it
Request the Report → Call for your quote

Not ready for the full report? Start with the free visibility audit →

Or maybe you need the Build

Two products. Pick the right one.

N° 01 · The Build

Custom Website

Quoted up front · one-time

Hand-coded site for your business. Your brand, your photos, your CTA. Live in about a week. You own everything.

Pick this if: you don't have a site yet, or your existing one is so bad it's beyond audit-and-fix.

See website pricing →
N° 02 · The Report

Growth Report

Quoted up front · one-time

12-page audit of your existing digital presence with revenue math. Hand-delivered. 5-day turnaround.

Pick this if: you have an existing site and want to know what's broken before spending more on marketing.

See what's included →

No retainers, no hidden fees. Both products are quoted up front and paid once. If you also want more Google reviews stacking up while you work, ask me about the $50 review tap stand.

Your next step

Find out what's costing you calls.

Request the Report, or call first. Fifteen minutes on the phone — if the Report isn't the right fit, I'll say so and point you somewhere better.

Request the Report →
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