Twelve-page audit · for businesses with an existing site

Find the leak in your marketing — before you spend another dollar on it.

If you already have a website but it's not booking calls, you don't need a new site — you need to know what's broken. The Growth Report is a 12-page hand-built audit of your existing presence: SEO, conversion, ads, reviews, listings, and the specific levers that move revenue. $500 flat. Built in 5 days by a veteran operator.

Two camps. Pick honestly.

The Growth Report only makes sense if you already have something to audit. If you don't have a website yet, the $500 Build is the better starting point.

The Report is for you if…

  • You have an existing website that's at least 2 years old
  • You're getting traffic but it's not converting to calls or bookings
  • You're spending money on ads or marketing without knowing what works
  • Your competitors keep showing up above you on Google
  • You want a second opinion before redesigning or hiring an agency
  • You suspect you're leaking money but don't know where

The Report is NOT for you if…

  • You don't have a website yet (start with the $500 Build instead)
  • You want a website rebuild — that's the Build
  • You want someone to run your ads — that's an agency engagement
  • You expect a 60-page report full of jargon — this is 12 pages and direct
  • You're shopping for a marketing person to hire long-term

Twelve pages. Every page actionable.

No filler. Each section ends with a specific recommendation, prioritized by revenue impact.

01

Local SEO Audit

Google Business Profile, map pack, local rank, schema, NAP consistency.

02

Website Conversion Audit

Where you're losing visitors, weak CTAs, broken funnels, mobile failures.

03

Page Speed & Tech Health

Load time, mobile responsiveness, security, broken links, indexability.

04

Reviews & Reputation

Volume, recency, response rate, sentiment, and where to push next 50.

05

Competitive Analysis

Top 3 competitors broken down by digital footprint and what they're winning.

06

Keyword Opportunities

Specific search terms you should be ranking for that competitors are stealing.

07

Social Audit

What's working, what's wasting time, which platforms to drop entirely.

08

Ad Spend Audit

If you're running ads, where the money's going and where it's vanishing.

09

Content Strategy

Specific topics + post cadence to start ranking for high-intent searches.

10

Email & Retention

How to bring back the customers you already have — usually the cheapest growth.

11

Revenue Leaks

The exact dollar amount you're leaving on the table — and the math.

12

The 90-Day Plan

Prioritized action list — what to fix first, second, third. With time + cost estimates.

No fluff. Just findings.

This is what page 11 of a recent Growth Report looked like (business name redacted, numbers real).

Page 11 · Revenue Leaks[Acme] Roofing · Bentonville, AR

Three leaks. $98K/year.

Each leak validated against the last 12 months of your Google Analytics, GBP insights, and call-tracking data.

D
Leak #1 — No mobile click-to-call on hail damage page

62% of visitors to your /hail-damage/ page are on mobile. Your phone number is text only — not a tap target. Heatmap shows users tapping on the number expecting it to dial.

→ Estimated lost calls: 8–12/mo · Avg job: $4,200 · Lost revenue: ~$40K/yr
B
Leak #2 — Quote form requires 9 fields (industry standard: 4)

Form abandonment rate is 71% (industry benchmark: 38%). Top abandonment fields: "year built" and "estimated square footage" — fields that aren't required for an initial quote.

→ Estimated additional leads: 14/mo at 25% close rate · Lost revenue: ~$48K/yr
A
Leak #3 — Storm-response landing page was deleted in 2023

You used to have /storm-response/ — it ranked #2 for "hail damage Bentonville" in 2022. Page was removed during a redesign. Competitor took the slot in Q1 2023 and has held it since.

→ Re-rank cost: 2 weeks of content work · Lost revenue: ~$10K/yr while gone

$500 flat. No retainers.

One-time payment. 5-day turnaround. Hand-delivered or PDF — your choice.

The Growth Report
$500
One-time · 5-day build · Hand-delivered
A 12-page audit of your existing digital presence with the exact dollar amount you're leaving on the table — and the prioritized action list to plug the leaks.
  • 12 pages · ~3,500 words · written in plain English
  • 3 prioritized recommendations with revenue math
  • Competitor breakdown vs. your business
  • 90-day action plan with time + cost estimates
  • Optional: I can build the recommended fixes too (priced separately)
  • If the Report doesn't find at least $5K/year in leaks, I refund it
Buy the Report · $500 →

Two products. Pick the right one.

N° 02 · The Report

Growth Report

$500 · one-time

12-page audit of your existing digital presence with revenue math. Hand-delivered. 5-day turnaround.

Pick this if: you have an existing site and want to know what's broken before spending more on marketing.

Both products are flat-priced. No retainers, no hidden fees. If you want me to ALSO run an AI receptionist on your phone (Bailey), that's $99/mo on top.

Buy the Report · $500 →