I learned what travels on my own account: a golf account started from scratch with under 300 followers, 96 videos, about half of them misses, until the pattern was obvious. Now I make it for local businesses, and you skip the misses.
Ninety-six videos in, the pattern wasn't a theory anymore. The ones that traveled all did the same few things. The ones that died all broke the same rules.
People decide to keep watching before they know who you are. The hook comes first. The logo, the intro, the name of the shop: all of that comes after, or not at all.
What dies: a logo animation, a slow pan, "Hey guys, welcome back."
Every video that traveled made one point and got out. The ones that tried to say three things said none of them. Faces and real work beat graphics every time, because people follow people, not slideshows.
What dies: the 90-second tour, stock footage, text over a stock photo.
Posting when you feel like it means posting twice and quitting. The account that gets watched is the one that shows up on the same days every week, whether or not the last one did well.
What dies: four posts in one weekend, then silence for a month.
You don't need a studio, a script, or a content strategy meeting. You need somebody to show up with a phone and a plan, and know what to point it at.
And has no idea what to post. If your work is something people can see happen, there's a video in it.
The number depends on how many visits a month and how many videos come out of each one. I'll tell you what I'd do and what it costs before anything starts, and the number doesn't move once we've agreed.
Tell me what you do and how often you'd want to post. I'll come back with a plan: visits per month, videos per visit, which platforms, and one price.
I'll tell you if video isn't first. If you have reviews and no website, or a Google profile that's half empty, video sends people to a dead end. In that case I'll say so and point you at a website or your Google profile first. Video works best when there's somewhere for people to land.
No. The work can carry it: hands, tools, the before and after, the shop. That said, owners who show up on camera do better. People follow people. If you're willing, we'll start small.
Nothing. I bring the phone, the plan, and the shot list. You run your day and I film around it.
I post to your accounts, on a schedule, with captions written for your business. The accounts stay yours, in your name, with your logins. If we ever stop, nothing leaves with me.
The first batch is cut, captioned and scheduled within two weeks of filming. After that they go out on the schedule we agree on.
Northwest Arkansas: Bentonville, Rogers, Bella Vista, Springdale, Fayetteville, Centerton, Cave Springs, and Siloam Springs. I come to you.
Text me the name of your business and what you do all day. I'll tell you what I'd film, how often I'd post it, and what it costs. If video isn't the right first move for you, I'll say so.
(479) 323-1896Prefer email? deploymarketingnwa@gmail.com
I'll look at what you do, where you post today, and come back with what I'd film and a price. No charge, no obligation.